a town of Austria, in Moravia, 73 m. N.E. of Briinn by rail. Pop. (1900), 15,195, almost exclusively German. It is the chief seat of the Moravian cotton industry, and it also carries on the manufacture of linen, stockings, liqueurs, sugar and bricks. Fruit, especially cherries, and tobacco are grown in the neighbourhood. Sternberg is said to have grown up under the shelter of a castle founded by Yaroslav of Sternberg. on the site of his victory over the Mongols in 1241.