Pastoral Resources

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.

Keep every promise you make and only make promises you can keep.

When the great promise of the Spirit was fulfilled on the day of Pentecost, it was fulfilled not in reference to the apostles only.

It is by its promise of a sense of power that evil often attracts the weak.

The Europeans had made two promises to the United States if Marshall Plan help was forthcoming. The first promise was maximum self-help on the part of every country; and second, maximum mutual aid.

Wisdom is the abstract of the past, but beauty is the promise of the future.

I made a promise to myself to be kinder to other people.

Liberation is an ever shifting horizon, a total ideology that can never fulfill its promises. It has the therapeutic quality of providing emotionally charged rituals of solidarity in hatred - it is the amphetamine of its believers.

So the reason that the Bay of Pigs failed was that the original promise made by Eisenhower was not kept by the subsequent Administration. It allowed hostile air to wipe out the approaching invasion force.

Science reckons many prophets, but there is not even a promise of a Messiah.

God wants to father all of us until we're dead sure of his approval, his guiding power and his promise of heaven.

We cannot sacrifice innocent human life now for vague and exaggerated promises of medical treatments thirty of forty years from now. There are ways to pursue this technology and respect life at the same time.

I weep for the liberty of my country when I see at this early day of its successful experiment that corruption has been imputed to many members of the House of Representatives, and the rights of the people have been bartered for promises of office.

If we deliver on those promises, we'll have done our job, and we did it with PSOne, and we certainly did it with PS2, and we are about to do it very rapidly with PSP. This is a whole new business for us, in terms of the handheld market, and we're going about it the right way.

I think it's going to deliver on the promises we've said it's going to and it is going to be the most successful product ever to come into the handheld environment, and it just happens to have a number of different functions.

If a slave is unwilling to go with his new master, he is whipped, or locked up in jail, until he consents to go, and promises not to run away during the year.

We know the threats - from global terrorist networks to the spread of deadly weapons. Yet we also know that embedded in this time of danger is the promise of a new day, if we have the courage and commitment to work together.

What is one to say about June, the time of perfect young summer, the fulfillment of the promise of the earlier months, and with as yet no sign to remind one that its fresh young beauty will ever fade.

Promise, large promise, is the soul of an advertisement.

We are a people trying not only to solve the problems of the present: unemployment, inflation... but we are attempting on a larger scale to fulfill the promise of America.