Pastoral Resources

At a car dealership, the person who sells the car is the hero, and also gets the commission. But if the mechanics don't service that car well, the customer won't return.

There are a lot of people who touch the customer.

You must never actually cheat the customer, even if you can. You must make her happy and satisfied, so she will come back.

Custom adapts itself to expediency.

If you wish to draw off the people from a bad or wicked custom, you must beat up for a march; you must make an excitement, do something that everybody will notice.

Authority is by nothing so much strengthened and confirmed as by custom; for no man easily distrusts the things which he and all men have been always bred up to.

It has been generally the custom of writers on natural history to take the habits and instincts of animals as the fixed point, and to consider their structure and organization as specially adapted to be in accordance with them.

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

When a customer enters my store, forget me. He is king.

The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.

The first step in exceeding your customer's expectations is to know those expectations.

Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.